Master’s course on professional writing and communication with employers

16. 11. 2023

Introduction, course rationale, and aims of the course

In today's rapidly evolving job market, where competition is fierce and traditional career paths are being transformed, it is crucial for individuals to understand how to effectively represent themselves to stand out among their peers. This course aims to equip students with the knowledge and skills necessary to build a strong professional brand that aligns with their career goals and resonates with employers in the ever-changing job market.

Professional Communication for MA Students acknowledges the dynamic nature of the job market impacted by advances in technology and prepares students to navigate the challenges it presents. By understanding the changing landscape, students will gain insights into the skills, qualities, and attributes employers value in the current job market.

Because effective communication is a cornerstone of professional success, the course places emphasis on developing strong communication skills, both written and verbal, to effectively convey ideas, present oneself confidently in interviews, and build relationships with employers. Students will learn how to tailor their communication style to different audiences and contexts, enhancing their ability to articulate their unique value proposition.

The course will also emphasize the development of an authentic personal brand that communicates one's unique value proposition to potential employers. Students will learn how to assess their strengths, values, and career aspirations, and how to effectively convey these through various channels, including CVs, cover letters, and social media platforms.

Professional Communiation for MA Students explores the importance of maintaining a positive and professional online presence, including strategies for managing social media accounts, creating a professional LinkedIn profile, and leveraging other relevant online platforms. Students will gain practical skills to enhance their digital footprint and project a consistent and appealing professional image.

In addition, this course provides students with strategies for effective networking and relationship building, both in person and online. Students will learn how to identify and engage with industry professionals, leverage informational interviews, and participate in networking events to expand their professional connections.

Throughout the course, students will engage in hands-on activities, which will allow students to apply the concepts and strategies learned in real-world scenarios, preparing them for success in the job market.